🎣 From record Wahoos to radical Wheel Redos

This month lets take the time to meet Joseph Lewis

There are wild fish tales, and then there’s our very own Joseph Lewis. Please welcome our newest Colors On Parade Franchisee (Wheel Repair) under the mentorship of Area Developer John Chaisson.

Born just 30 minutes south of our Conway, SC (corporate office), Joe blends Southern grit with a splash of Myrtle Beach charm... and now, a serious shine for alloy wheels.

Before he was painting and taping rims, Joe was setting records on the water. At 11 years old, he briefly held a state record for a 90-lb wahoo, proving early on that he's setup for big things in his future.

A proud University of South Carolina Gamecock, Joe is an avid outdoorsman who spends his downtime chasing big game and bigger fish. But these days, he’s focused on reeling in blemished wheels and scuffed rims, not marlins.

He opened up to me about his journey into franchising which seemed obvious to him after logging 60+ hours a week in a job that offered no flexibility. Burned out and boxed in, Joe saw Colors On Parade’s Wheel Repair opportunity as more than a career shift... it was a lifestyle upgrade. “The schedule flexibility was huge,” he shares, “especially with the dream of starting a family one day… though for now, it’s just me, Haleigh, our yellow lab, and our 5 month old bloodhound puppy.”

Joe’s specialty? Mobile wheel refinishing done right the first time. Whether he’s restoring curb-rashed alloys or breathing life back into dull finishes, he’s laser-focused on delivering fast, flawless, on-site results. All while delivering it with that easygoing style that makes him so easy to root for.

If you weren't connecting to our newest zee yet? He shared this lighthearted childhood story that might show you why he's so easy going now. At age 9, Joe was doing donuts in a field while getting behind the wheel of his dad's old farm truck (They would tool around together to learn the basics and create fun times between one end to the other of the property). So Joe grew a bit confident of his skills and after leaving his circular ruts out in the pasture it was time to open this baby up... he hit 40 mph and was meet sharply with his father's pond. Remember the story is light-hearted so nothing bad happened and they were even able to pull the truck out of the pond but his parents still remind him he “went swimming with the ole' farm truck.” The thing though is that Joe insists it was all part of a divine plan, "I never had to drive the old truck for my first vehicle... so it turned out better for me."

Now instead of sinking trucks, he’s elevating wheels. He's obviously new but customers couldn’t be happier. Whether it's at a dealership, body shop, or driveway, Joseph Lewis is proving every day why Colors On Parade’s wheel repair is as dependable as a good fishing spot... and a whole lot shinier.

Please welcome Joe to the family and we can't wait to see the big things planned for his future.